Friday, April 16, 2010

Custo Barcelona S/S 2010 Presentation

Wednesday night, Custo Barcelona held a cocktail and canapes evening, to showcase its Spring/Summer 2010 collection presentation; and I was in attendance.

A brief introduction for those who are not familiar with the brand - Custo Barcelona was created in the early 1980's by the Dalmau brothers (Cusco and David) as they were inspired by various forms of art, culture and philosophy acquired during a motorcycle road-trip. The Spanish luxury label has been showing its collection at the New York Fashion Week (among many international fashion festivals such as Sao Paulo, Buenos Aires, Puerto Rico and Moscow) since 1997. Custo Barcelona's famous clientèle include Hollywood celebrities such as Julia Roberts, Bridget Fonda, Charlize Theron, Beyonce and Christina Aguilera. Currently Custo Barcelona possess a wide distribution net of more than 62 flagship stores in 45 cities and 20 countries across Europe. US, Latin America, Asia and Middle East.

Founder and designer Custo Dalmau has conceived a new term - Lowxury - to define the Spring/Summer 2010 collection. Simply put, the collection is glamour with a twist of irreverent humour.

For Spring/Summer 2010, the pieces are adorned with prints such as lady's dressing tables, galloping horses, peacock feathers, microscopic plants and animals, fairy tale characters, dolls and Bengal tigers mix with girl explorers, surf chicks and eastern ladies, tropical flowers and leaves, pineapples and pansies, kittens and animal prints. Also expect beautification in the form of irregular stripes and lines, oriental borders and rosettes, pop prints and red lips from the main graphic element, together with letters and messages, signs and postage stamps. Cupids from a variety of traditions, lovebirds, butterflies and dragonflies, skulls in Elvis wigs, pot-smoking Jamaicans, and veteran boxers. All of these elements bring a touch of humor to the collection.

The collection consist of heavily-embellished chiffon dresses, flirty full-length dresses, crocheted halter tops, tunics and kaftans with flattering silhouettes; lace and sequinned fabric leggings. It was like entering a kaleidoscope.The myriad of bold prints and colors are insanely whimsical and beautiful.

Thanks to Custo Barcelona for the invitation. Visit Custo Barcelona's site to view the entire collection.


Elena Li said...

Whoa. I had no idea there was a Custo in Singapore! Great coverage of their SS'10 event. Have always loved their printed tops, i guess now i've one more reason to head to Ion for.

Keep up the good work!

Nadir H. said...

some of these dresses are quite horrible

Ashley said...

@Nadir H. Thanks for the comments. Actually, not all pieces are bad. Custo's prints need accustomation otherwise it'll pass off as gaudy.

Sharon Sandeep said...


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