Bookmark This Bookmarc.

No celebrities and PR personnel at sight. The world's first Marc Jacobs: Bookmarc had a unusually quiet opening after several "tip-offs" (via Twitter) from long-time friend and business partner of Marc Jacobs, Robert Duffy.

The previous tenant "Biography Book Shop" situated at the corner of Bleecker Street has reincarnated to fashion designer, Marc Jacobs latest brand diffusion. Considered as a complete overhaul, the vibe of the new Bookmarc is a good representation of the designer's personality and design aesthetics - hip and quirky.

Bookmarc is currently stocked with kitschy Marc Jacobs stationery, postcards featuring original art and fashion photography; blank notebooks with reinterpreted 'classic' literary titles that are awfully tongue-in-cheek; breakfast at Bleeker much?

Fans of the "special items" range from the Marc By Marc Jacobs range will be hyped to realise that prices for these Marc-branded school supplies are extremely economical and friendly to college pockets; most non-leather products are priced under $30...now REJOICE!