Tuesday, April 6, 2010

Let The Right One In

Invites are part of branding hence it is crucial for an invite to communicate what the label represents and to induce a sense of exclusivity among guests. Wallpaper* featured several invites (received during fashion week) from numerous fashion houses which include Chanel, Hermes, Raf Simons and Nina Ricci. These are my favorites. View the rest at the magazine's website.

Tradition was the order of the day for Dries Van Noten's womenswear invitation

The coal-inspired theme of the Dior Homme show extended to the invitations

Hinting at the show's wintry theme, Chanel's invitation

Prada menswear

Butter-soft leather for Hermés womenswear

A velvet-coated notebook for Louis Vuitton womenswear

David Shrigley illustrations for Pringle of Scotland menswear

Brushed brass with the signature check for Burberry Prorsum's shows

A graphic cog by Studio Job with a Viktor & Rolf seal set the tone for the latter's 'Glamour Factory' womenswear show

A toy-inspired offering from Maison Martin Margiela Homme

John Galliano's womenswear invitation came on an animal skin

Photos Via Wallpaper*


linda-mari said...

Cool invites, but love the one from Prada!

Ashley said...

Thanks for your comment. As a matter of fact, the Prada invite is my second favorite (after Dries Van Noten). The colors are so rich and luxurious.

Story Collector said...

I like the Prada one too, and I also found the Dior pretty elegant.

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