We've seen how the bottle looks like, now take a first peek at the advertising campaign. Featuring Coco Rocha and Baptiste Giacobini (Lagerfeld's male muse). Shot by Karl Lagerfeld.
According to WWD - "Lagerfeld has long been a fan of diet cola, and says he prefers to drink it in a delicate crystal goblet to accentuate the taste. To wit: Rocha hoists her Coca-Cola Light in his favorite Lalique glass, dressed in fingerless gloves and a high-collared look from his signature collection for spring."
Photo Via WWD