Prada and Yang Fudong | "First Spring"

For Spring/Summer 2010, Prada collaborated with chinese artist, Yang Fudong to produce a short film aptly titled, "First Spring."



From Prada's website:

"'First Spring' Is Prada's latest elaboration with pioneering Chinese artist Yang Fudong. Featuring young men gathered in Shanghai, dressed in Prada menswear, the black and white film portrays a timeless, dreamlike realm where anything is possible.

Inspired by the Chinese adage that 'the whole year's work depends on a good start in spring', this bold and beautiful film represents an exciting new direction for Prada's visual communications at the start of this decade."