Suzy Menkes on Fashion Blogs

Wise Words

"I think with big fashion brands it's all about control. They have done so much over the years and sometimes it's a hundred years to build up this whole image of themselves and being in control of everything — chosing the pages in the magazine where they're going to go, what they're going to be adjacent to, where they're going to put up their ads in a city, you know, micromanaging this. And then, along comes Twitter, and all of a sudden someone walks out of a . . . what shall we say . . . Louis Vuitton show and says, 'That show sucked. I hated it, and I've always hated Louis Vuitton.' You know, just a completely banal, stupid comment. But that can go viral and other people can answer this . . . suddenly you're faced with 3 million people saying negative things. It's really terrifying for these brand managers." - Suzy Menkes on Why Fashion Brands Are Afraid of the Internet